Improving the customer experience for disabled people
Purple Tuesday is a change programme for organisations of all sizes from all sectors to get involved in, with the common goal of improving the customer experience for disabled people not just for one day but throughout the whole year. Purple Tuesday is about creating a step change improvement in the awareness of the value and needs of disabled customers. It is about making the customer experience accessible.
In the UK alone, the Purple Pound, the spending power of disabled people and their families, is worth a staggering £274 billion and is estimated to be rising by 14% per year, yet less than 10% of organisations have a targeted plan to access the disability market. This is not only a huge frustration for disabled people, but is also a missed opportunity for organisations who could be benefiting both socially and commercially by accessing the disability market.
Last year Living Options Devon was Princesshay’s charity of the year and as part of this we supported the shopping centre and it’s individual outlets in making at least one new commitment to improve the customer experience for disabled people. We provided feedback and recommendations on their Changing Places toilet, and we worked together with Princesshay to provide a Visual Guide for the shopping centre. On the day we hosted a stand at Debenhams where our friendly team were on hand to answer questions about Purple Tuesday and raise awareness about the importance of the day, giving retailers advice and tips on how to improve the shopping experience for disabled and Deaf people
This Year Purple Tuesday 2020 – Our Commitment
Although we haven’t teamed up with an individual shopping outlet this year, we continue to raise awarness and support and consult with a diverse range of organisations throughout the year to review and improve their accessibility, not just physical access of buildings, toilets and car parks but also disability awareness and Deaf awareness training with staff and colleagues.
We work across the South West delivering access audits, Deaf awareness training, disability equality training, disability and diversity consultancy and specific high quality courses to a variety of voluntary, public and private organisations. We have worked with a range of clients including The Environment Agency, Exeter International Airport, Devon County Council, The Learning and Skills Council, the Police and Fire services, the Royal Albert Museum and Dartmoor National Park Authority.
The most beneficial aspect of our service is that it is delivered by disabled people who on a day to day basis face issues to do with accessibility and lack of awareness, making them the best people to be able to advice on the subject of disability linked issues. We also have qualified and experienced auditors who are able to complete comprehensive access audits on buildings, sites and open spaces.